Photograph © Wayne Lorentz/Artefaqs Corporation
Christian Dior Omotesando Building
On one of Tokyo's most fashionable streets the world's luxury retailers are elbowing each other in order to attract shoppers' attention. This battle goes beyond price, value, and quality. It extends to the very architecture of their shops. Dior's Omotesando building is an outgrowth of that competitive spirit in a city where, recession-be-damned, brand names still rule the retail roost. The building, itself, is gift-wrapped in a translucent skin that allows the building underneath to show through. The effect is achieved by using clear glass on the outside and a second displaced layer of translucent acrylic on the inside. Further designs can be added to the building's skin like butterflies, logos, or whatever is needed to adapt the building to a sale, or a change in season. It's the architectural equivalent of a child's temporary tattoo.
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There are two comments.
Very nice, interesting , delicate, fragile, translucent structure.. sure would like to see images by night.will try to check it out when in Tokyo in august..
darius dhalla - Saturday, June 30th, 2007 @ 5:47am
the building looks wonderful but the logo seems too small and in the top so i dont think that anyone can notes it but the other new material which used in the building looks wonderful and i hope i can see images of the interior.thanxdareena
dareena - Sunday, February 11th, 2007 @ 12:17pm
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