Christian Dior Omotesando Building in Tokyo

Photo of Christian Dior Omotesando Building in Tokyo, Kanto
Photograph © Wayne Lorentz/Artefaqs Corporation
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Christian Dior Omotesando Building

5-9-11 Jingumae, Shibuya-ku, Tokyo Japan
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On one of Tokyo's most fashionable streets the world's luxury retailers are elbowing each other in order to attract shoppers' attention. This battle goes beyond price, value, and quality. It extends to the very architecture of their shops. Dior's Omotesando building is an outgrowth of that competitive spirit in a city where, recession-be-damned, brand names still rule the retail roost. The building, itself, is gift-wrapped in a translucent skin that allows the building underneath to show through. The effect is achieved by using clear glass on the outside and a second displaced layer of translucent acrylic on the inside. Further designs can be added to the building's skin like butterflies, logos, or whatever is needed to adapt the building to a sale, or a change in season. It's the architectural equivalent of a child's temporary tattoo.

Quick Facts
Notes
    > The dressing rooms do not have mirrors. Instead, video cameras take pictures of the customer every few seconds and project them on video screens.
Look For
    > Look for a star perched at the top of the front facade.
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Your Thoughts

There are two comments.

  Very nice, interesting , delicate, fragile, translucent structure.. sure would like to see images by night.will try to check it out when in Tokyo in august..

darius dhalla - Saturday, June 30th, 2007 @ 5:47am  

  the building looks wonderful but the logo seems too small and in the top so i dont think that anyone can notes it but the other new material which used in the building looks wonderful and i hope i can see images of the interior.thanxdareena

dareena - Sunday, February 11th, 2007 @ 12:17pm  

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