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Laforet Harajuku
Tokyo's Harajuku neighborhood is the epicenter of all that in trendy in Japan. The nexus of that culture is the crossing of Meiji Dori and Omotesando Dori. The roads intersect on a slight hill, and the most prominent position on that hill is held by the rounded fortress known as Laforet Harajuku. The building's curved form resembles a glowering fortress clad in aluminum siding. On the southernmost corner, a turret rises and supports a huge sign bearing the building's name. This sign is noteworthy because of how the word "Laforet" makes its way around in a circle. Instead of the illuminated letters moving, the core of the cylinder is lit up, and a cut-out stencil on a stainless steel ring turns around it. Visually, it's less obvious than the usual neon and LED signs that populate most of Tokyo's major crossings, but its unique form encourages the eye to linger, trying to figure out how it works, before moving on. Notes
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. - Monday, October 6th, 2008 @ 12:04pm ![]() |