Like most of the buildings at this busy intersection, the Shibuya Ekimae Building is notable not for its structure but for the advertising splashed across it. Its angles support three sides of advertising both in large blocks and in narrow illuminated ribbons running around the building. An interesting contrast to the chunky main mass of the building is the delicately curved electronic billboard that serves as its crown. Whereas the building is blocky the finish is sinuous, delivering a satisfying finish as the eye drifts upward to take in the lights.